Where Media, Marketing and Technology leaders explore innovative & transformative trends in digital.  

B2B Software

6/17 | 2 pm ET

Industry leaders Penry Price, Vice President of Marketing Solutions for LinkedIn, Gabe Rogol, CEO of Demandbase, and Jon Miller, CEO & Co-Founder of Engagio joins LUMA’s Brian Andersen in a discussion spanning account-based marketing, identity, measurement, the sales/marketing ecosystem, and current market dynamics in these uncertain times. 

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Speakers

Brian Andersen

Partner, LUMA Partners

Brian Andersen is the Co-Founder and Head of Digital Marketing Investment Banking of LUMA Partners, a strategic advisory firm with a singular focus on digital media and marketing. Brian is a seasoned strategy, corporate development, and mergers and acquisitions executive based in the firm’s Silicon Valley office. With a decade on the buy-side of strategic acquisitions, Brian has extensive experience setting strategy, executing acquisitions and successfully integrating acquired companies.

Prior to LUMA, Brian was Vice President, Corporate Development for Omniture, the leading web analytics and web optimization company, responsible for all mergers and acquisition activities (acquired by Adobe for $1.8 billion). Prior to Omniture, Brian was Vice President, Corporate Development at Interwoven, a leader in web content management and document management (acquired by Autonomy for $775 million). Before Interwoven, he was a member of the executive staff at Phoenix Technologies, where he was responsible for corporate development, government affairs and special projects for the CEO. Brian was also formerly with Robertson Stephens, a technology-focused investment bank, in its mergers and acquisitions group.

Penry Price

VP, Marketing Solutions, LinkedIn

Penry Price is the Vice President of Marketing Solutions for LinkedIn. In this role he oversees the large global team responsible for building the strategic partnerships necessary to raise awareness of and drive revenue for the company and its customers. His deep knowledge and passion for the advertising ecosystem plays a significant role in the transformation of LinkedIn’s advertising business as it evolves into a content marketing platform for brands.

Penry joined LinkedIn from Dstillery (formerly Media6Degrees), where as President, he provided direction for the ad tech firm’s partnerships and managed day-to-day revenue and marketing operations. Prior to his tenure at Dstillery, he held many top sales positions at Google. There, he led the North American Sales and Account Management teams before leading business strategy and global partnerships with advertising agencies – a part of Google’s business that represented 30% of its global revenue. He ended his seven-year tenure at Google as Vice President of Global Agency Sales and Partnerships.

Gabe Rogol

CEO, Demandbase

Gabriel Rogol is the CEO of Demandbase. In his role, Rogol is responsible for fulfilling the company's mission of transforming how B2B companies go-to-market.

Since joining Demandbase in 2012, Rogol has been integral in setting the product and corporate strategy for the company. Throughout his two-plus decade career, Rogol has held leadership positions, including managing world-class customer service and sales teams at IDG and other leading publishers.

Jon Miller

CEO & Founder, Engagio

Jon Miller is CEO & Founder of Engagio. Previously, Jon was the VP of Marketing and Co-Founder of Marketo. He is a speaker and writer about marketing best practices, and is the author of multiple Definitive Guides including Marketing Automation, Engaging Email Marketing, and Marketing Metrics & Analytics. Jon has a passion for helping marketers everywhere, and is on the Board of Scripted and is an advisor to Optimizely and Newscred. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue. Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.

Webinar Schedule

Wednesdays | 2 pm ET

Date

Webinar

Speaker

6/17

B2B Software

Gabe Rogol, Demandbase | Penry Price, LinkedIn | Brian Andersen, LUMA Partners

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