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Stream Wars and the Future of TV draws observations about the current state of TV from the perspectives of the consumer, the media companies, and the digital challengers and examines strategies that legacy media and advertising players need to adopt to survive their existential battle with big tech. 

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Terence Kawaja and Brian Andersen take a look at the media and marketing sectors from the perspective of the need for, opportunity with, and constraints on consumer data. As more media becomes addressable, identity has become the keystone of data-driven marketing, let alone all consumer touchpoints.

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Terry Kawaja talks about one of his big passions: comedy. In particular, he discusses using comedy in a business context: why he does it, the science behind it, and comedy's undeniable effectiveness, complete with personal anecdotes of comedic applications throughout his career.

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Ana Milicevic of Sparrow Advisers and Terry Kawaja put the Ad Tech and MarTech sector’s current consolidation phase in perspective and prognosticates what we can expect going forward. They discuss the long term case for optimism in the sector, describe the four main areas of deal activity and specifically address the impact of the Coronavirus crisis on deal-making.

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Geoff Ramsey of eMarketer and Terence Kawaja to parse the shiny new objects that fascinate the marketing world. Together, they take an objective assessment of the hype generated by the ubiquitous buzzwords and TLAs to determine which ones are real and which ones are B.S.

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Brian Berger, Founder & CEO of Mack Weldon and Terry Kawaja discuss the Future of D2C Brands. This promising category of marketers got off to an incredible start with double-digit market share gains and more than $10 billion in acquisitions, but it now faces headwinds from rising acquisition costs to increased competition from the incumbents as well as COVID-19.

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Creative is a key component to advertising, marketing and customer experience. Yet the industry has often approached the subject without sufficient mind to the consumer who now requires a different experience. You & Mr Jones’ David Jones and Terry Kawaja discuss where the industry went wrong and how it can now leverage technology to drive innovation and change to suit the consumer.

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The Future Of Podcasting

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It’s been said that we are in the “Golden Age of Podcasts” as creation, consumption, and monetization of podcasts have exploded over the last few years. Yet, in many ways, the podcast industry is still in its early days. Spotify’s Sheila Spence and LUMA’s Terence Kawaja and Conor McKenna discuss how we got here and what lies ahead for this growing sector.

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The Art Of The Exit

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Terry Kawaja and Mark Greenbaum walk through their thesis on how strategic corporate development should be done to optimize outcomes. It’s the secret sauce behind LUMA’s over-market transaction valuations.

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Careers In The Time Of Crisis

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The global pandemic effectively disrupted the economic structure of multiple industries resulting in thousands of furloughed and laid-off professionals. Overnight, many employment positions and opportunities vanished, and even more are threatened. Acclaimed author J. Kelly Hoey joins Terence Kawaja for an in-depth discussion on approaches to career strategies in times of crisis.

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Radical Candor

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Groupthink, corporate think, and pay-to-play prevent objective discussions and it often seems the marketing industry, in particular, suffers from status-quo thinking despite rapid changes that warrant candid dialogue. Famously unfiltered LUMA CEO Terry Kawaja joins in dialogue with Rishad Tobaccowala on the topic of Radical Candor.

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State Of Mobile Apps

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LUMA Partner Dick Filippini and Freemium Economics author & Mobile Dev Memo Media Strategist Eric Seufert deliver high-level insights into the current state of the mobile apps economy. Together, they discuss the advertising opportunity in gaming, TikTok’s explosive growth, the state of play for in-app bidding, a review of leading creative formats, and what to expect as the market continues to mature.

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B2B Software

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Industry leaders Penry Price of LinkedIn, Gabe Rogol of Demandbase, and Jon Miller of Engagio join LUMA’s Brian Andersen in a discussion spanning account-based marketing, identity, measurement, the sales/marketing ecosystem, and current market dynamics in the time of COVID-19.

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LUMA produces a variety of content that reflects our understanding of the digital media and marketing ecosystem — how it works and where it’s going. Keep informed and stay ahead with LUMA.

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